CAMPAIGN
Canadian Tire x NOMA
Project
Campaign & Pamphlet
Objective
To position NOMA as a fun, family-oriented brand that is perfectly suited for the harsh Canadian winter, emphasizing its reliability, durability, and ability to bring joy to families during the cold season.
Role
Graphic Designer
Idea
Highlight decorating with NOMA lights as a creative family holiday activity that adds vibrance, excitement, and colour to the dull and cold Canadian winter.
Takeaway
Tools Used
- This project enabled me to redefine the NOMA brand by infusing a fun tone into its existing modern and minimalist image
- Successfully integrated their contemporary and minimalist aesthetic with a more playful and bold representation, effectively blending the two styles
- Challenged my ability to revitalize a classic brand
- Adobe Illustrator: Created initial vector art and image masks
- Adobe InDesign: Added copy for both media ads and printed pamphlets
- Adobe Photoshop: Designed mockups.
