CAMPAIGN

Amazon Prime

Project

Prime Membership Campaign

Objective

Depict Prime delivery as the fastest and most reliable option available, assuring both users and non-users that its speed is unmatched. It should be engaging, compelling, and align with the brand’s existing media and messaging.

Role

Art Director, Graphic Designer

Idea

Use visually engaging and easily understandable graphic that appeals to a broad audience. The design should feature various fast animals and a podium to illustrate that prime delivery can outpace them in every scenario.
Takeaway
Tools Used
  • Gained expertise in Campaign Development
  • Created the right balance between clarity and impact, ensuring that audiences easily grasp the unmatched speed and reliability of Prime delivery
  • Adobe Photoshop: Edited final print ads
  • Adobe Illustrator: Logo
  • Adobe Indesign: Experimented with various typefaces
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