CATALOG
Daena - Scent Marketing
Project
Catalog & Teaser
Brief
Daena is a scent marketing brand based in Switzerland. The brand strives to evoke luxury and richness in its scents, complemented by a soft and natural tone. Daena targets high-end clients and emphasizes the significance of scent marketing, highlighting how each scent evokes its own unique impression.
Role
Graphic Designer
Design Rationale
The designs were created with minimal, natural, and rich tones in mind. While the green and brown colour palette evokes natural yet elegant aesthetics, the imagery contrasts it perfectly by providing soft accents to the luxurious design elements.
TEASER
CATALOG
Takeaway
Tools Used
- Gained experience in organizing extensive information effectively
- Learned key elements of catalog design, including layout and structure
- Mastering the balance of aligning and contrasting different tones
- Developed skills in adhering to a designated colour palette for typography, text, and imagery
- Adobe InDesign: Created spreads for the catalog & teaser
- Adobe Photoshop: Designed mockups & Edited Images used in project
