CAMPAIGN

Peloton

Project

OOH & Campaign Video

Challenge

To make Peloton relevant again and inspire fitness aspirers to integrate its equipment or classes into their regular home workout routine.

Team Members

Makayla Douglas
Chelsea Davis

Role

Graphic Designer & Art Director

Idea

Showcase negative experiences many encounter at the gym and positions Peloton as the solution.

CAMPAIGN VIDEO

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OOH

Takeaway

Tools Used

Gained experience collaborating and working on a team
Developed skills in adhering to a designated colour palette for typography, text, and imagery

Adobe InDesign: Created final OOH Posters
Adobe Photoshop: Designed mockups & Edited Images used in project
Adobe Illustrator: Edited logo

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